Taking in IBC

IBC has definitely not lost its buzz this year. From the conversations I have been having, the show seems to have attracted a good size crowd this year. What has really paid off for ANT this year, is our position. Our location in the EBU Village has placed us in the middle of conversations with broadcasters.

The turmoil with existing broadcast standards has been at the centre of a lot of these discussions. The restrictions of the red button service in the UK to extend to other web based services and similarly the restrictions of the MHP service in the Nordics, has driven excitement towards the HbbTV standard and our involvement.

What has been really interesting is the use of teletext across Europe. If you consider 1.2 million pages are accessed each week in Switzerland and 16 million in Germany, the importance of getting, news, sport and the weather through your TV is still very much an integral part of the viewing experience.

I’ve not had much chance to get around the show, so hopefully I will get chance to visit other stands today.