See HbbTV in action at IFA

As IFA 2009 sets off with a bundle of new technologies for the consumer, I wanted to tell you about some exciting technology at the show that we’ve been involved in. Our news on HbbTV over the last week has attracted a great deal of interest but of course showcasing real life stuff is what it’s all about. If you’re at the show please go along to the ARD stand (Hall 2.2/101) and visit the Digital World section where we have, in partnership with Humax and KaonMedia, live demonstrations of HbbTV in action. It is truly rewarding to have something that we have been involved in for a while come to market and in my opinion really hit the mark. By this, I always run the "would I spend my money on this " test, and for the interactive web services converged with HD experiences we are delivering here I absolutely would. This is a great example of industry collaboration resulting in ....well take a look and let me know what you think.