Friday, 21 August 2009

Blinkbox gets content approval from BBC World service

Viewers of VOD service Blinkbox could soon catch up with popular programmes commissioned by BBC, according to numerous reports this week. BBC Worldwide has licensed the rights to offer shows, including Planet Earth, Top Gear and Spooks, in what seems like a revenue sharing deal.

The VOD service boasts 1.5m video streams to 750,000 unique visitors last month, and already has 5,000 hours of programming available, but much of the content is from US networks.

Blinkbox has an interesting proposition for the UK VOD market. Although the service has a competitive edge over BBC’s own iPlayer with its mixed catalogue of content, it remains to be seen whether its pay-tv model will work in the UK. The VOD market is fast evolving and companies such as Blinkbox are working to find a business model that works.

VOD viewers can be fickle so content could be the differentiator, but not without a good price structure, accessibility and usability features.

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