Fast growth for connected TVs in the US

A survey conducted by the Consumer Electronics Association (CEA) in the US, has revealed that as many as 14.5 million US households will consider buying an internet-capable TV over the coming year.

Out of all survey respondents, over 60 per cent wanted to watch online video content, 59 per cent wanted to check the weather and 57 per cent wanted to play network games.

The survey also identified that having access to content at any time and being able to access the internet during television broadcasts were the main reason viewers would opt for connected TVs. This is a latent trend that is yet to be echoed in Europe and indeed in the UK, where demand for VOD content on the internet has increased by 10% this year.

Interestingly, it’s said that the user interface for accessing online services through the television remains a challenge in the IPTV industry. Some industry insiders also say that there are no clear winners in terms of standards, interfaces or protocols as yet.

Evidently, this is changing very fast. As we saw at this year’s IPTV World Forum, industry players including ANT are already developing new and efficient usability features and interface apps as the demand for connected TVs rockets.