Monday, 9 March 2009

BSkyB prepares for 3D content

Rapid TV News has reported that BSkyB is to launch a 3D service in the near future. Sky’s chief engineer broadcast strategist, Chris Johns, has reportedly told a London conference that Sky will increasingly focus on building and delivering its own archive of 3D material as part of Sky’s “Vision of the Future”; services like the Arts Channel, sports and general entertainment will be the first to receive investment.

Sky’s decision to invest in 3D systems is driven by the burgeoning distribution demand from Hollywood, which is said to be releasing some 61 movies in 3D over the next 18 months.

Interestingly, Sky is also said to be focused on delivering everyday 3D home entertainment through simple and cost-effective technology routes without the need for newer “3D Ready” or “HD Ready” set-top boxes.

1 comment:

Anonymous said...

Only Sky says its possible without 3D Ready STB's as the standard has yet to be set and any format that puts left and right eye in a video frame cannot be used to broadcasting in any long form. Only for PPV and full time dedicated 3D only channels.