Britain is a nation of Youtube addicts

This week, ComScore released yet more interesting figures, highlighting a 10 percent increase in online video viewing in the UK. According to the research the total unique audience for online videos reached 29.6m last year, with over 80 percent of all internet users tuning in to watch videos online.

The research also noted that 23.5m UK viewers watched over 2 billion videos on YouTube during the past year – that’s 86 videos per viewer.

Video sharing sites are not the only platform to attract viewers. BBC’s VOD service held a significant lead among TV broadcasters with nearly 55m videos being viewed in 2008. See detailed stats below.