Friday, 9 January 2009

Apple drops DRM for good

Apple has announced that every song in its iTunes music store will be DRM-free and available in high quality 256bit audio by the end of March this year. iTunes music store has over 10 million music tracks and 75 million users, which makes it no.1 music retailer in the US.

Apple has also taken the opportunity to release iTunes 8 and revamp its music store price points, moving from a single price point of 99c in the US to a three tier pricing model: 69c for old music, 99c for tastemaker or emerging music and $1.29 for new singles from popular artists.

It's taken an incredibly long time for music listeners to change Apple's outlook on DRM, but it looks like the music executives are finally starting to understand and accept that in fact DRM fails to prevent piracy - indeed it only really serves to penalise and annoy law-abiding music downloaders.

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