Channel 4 is the first commercial terrestrial broadcaster to launch targeted advertising via one of the UK's main IPTV services, Inuk. Ads will be carried around Channel 4 content on the IPTV network and specifically target students.
From our perspective, it’s an important step and one that the industry has been talking about for some time. Yet it’s still only scratching the surface of what’s possible with targeted advertising. Using students as a test bed is, however, a great way to trial the technology with a very media savvy audience. How will the 80,000 students who subscribe to the network respond? The proof is in the pudding so they say. So let’s see what news emerges from Channel 4 over the coming weeks and months.
About us
ANT is the leading provider of software solutions and services enabling broadcasters, telco operators and cable and satellite companies to deliver compelling digital media content to consumers. ANT Software enables these companies to quickly create and roll-out innovative and successful TV applications and services, such as games, music, video on demand, betting, competitions, to any consumer device, across any platform.
View complete profile
View complete profile
Pay TV Views
Wednesday, 15 October 2008
Subscribe to:
Post Comments (Atom)
Categories
- 3D TV (6)
- advertising (10)
- ANT Galio Move (13)
- ANT Software (4)
- Awards (3)
- Broadband (5)
- broadcast (3)
- connected devices (13)
- Connected TV (66)
- Digital switch over (4)
- digital TV (20)
- HBBTV (24)
- Multiscreen (9)
- On-demand (17)
- personalised tv (5)
- research (5)
- standards (2)
- Trends (4)
Popular posts
Widget by Blogger Widgets
-
►
2012
(49)
- December (4)
- November (7)
- October (7)
- September (3)
- August (2)
- July (5)
- June (4)
- May (4)
- April (4)
- March (2)
- February (4)
- January (3)
-
►
2011
(60)
- December (3)
- November (5)
- October (6)
- September (4)
- August (4)
- July (6)
- June (5)
- May (7)
- April (5)
- March (6)
- February (5)
- January (4)
-
►
2010
(52)
- December (4)
- November (4)
- October (3)
- September (6)
- August (2)
- July (5)
- June (5)
- May (5)
- April (3)
- March (8)
- February (3)
- January (4)
-
►
2009
(84)
- December (5)
- November (8)
- October (6)
- September (5)
- August (7)
- July (4)
- June (8)
- May (5)
- April (7)
- March (8)
- February (7)
- January (14)
1 comment:
Feel free to leave comments here. It'll be interesting to see what people have to say.
Post a Comment