Wednesday, 15 October 2008

Channel 4 targets students with niche ads via IPTV

Channel 4 is the first commercial terrestrial broadcaster to launch targeted advertising via one of the UK's main IPTV services, Inuk. Ads will be carried around Channel 4 content on the IPTV network and specifically target students.
From our perspective, it’s an important step and one that the industry has been talking about for some time. Yet it’s still only scratching the surface of what’s possible with targeted advertising. Using students as a test bed is, however, a great way to trial the technology with a very media savvy audience. How will the 80,000 students who subscribe to the network respond? The proof is in the pudding so they say. So let’s see what news emerges from Channel 4 over the coming weeks and months.

1 comment:

ANT Software Limited said...

Feel free to leave comments here. It'll be interesting to see what people have to say.