Chinese tune into IPTV ahead of Olympics

Chinese tune into IPTV ahead of Olympics

Telco operators in China are experiencing record numbers of new subscribers signing up to their IPTV services ahead of the Beijing Olympic Games next week, say reports in the Shanghai Morning Post.

China Telecom is estimated to be receiving around 3,000 applications for IPTV services each day, thanks in part to a replay function that allows users to revisit programmes aired within the past 48 hours. Shanghai Telecom has also said that it will promote a new service during the Olympics that will enable viewers to watch different sporting events on different windows in the same screen.

Limited content has previously been cited as one of major factors for slower IPTV uptake in China. The Olympic Games will be the first major test for IPTV in China so all eyes will be on the major operators…as well as the athletes, of course;-)