The main driver for telcos turning to TV is that they’re losing their share in the broadband market. Delivering TV as an additional service will help them attract subscribers, reduce churn, and also enable them make money through advertising.
Aren’t telcos are treading a thin line by taking so long to make the leap to IPTV? Increasingly, viewers are turning to alternatives such as video/TV on the PC and social networking sites for entertainment. Surely, a big selling point for IPTV is that it can bring together the traditional elements of the living room TV and video-on-demand, whilst also adding new and exciting applications? For example, connecting friends and family, sharing images and music, interactive gaming and much more.