TelecomTV has sided with ANT Software agreeing that Microsoft’s application for a patent that will allow advertisers to target viewers via bio-sensors and cameras in their homes as 'scary'.
ANT believes that such big brother tactics are unlikely to work and suggests that sponsorship of programming, combined with one to one highly targeted IPTV based advertising, will be the preferred model for TV advertising in the future. To see the full interview with Saleha Williams, Executive VP Commercial at ANT, click here.
ANT believes that such big brother tactics are unlikely to work and suggests that sponsorship of programming, combined with one to one highly targeted IPTV based advertising, will be the preferred model for TV advertising in the future. To see the full interview with Saleha Williams, Executive VP Commercial at ANT, click here.
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