ANT Software will launch the industry’s first standard for TV content application development at NAB next week (16 April). The standard eliminates the need for discrete versions of media applications to be produced for different client devices. It will also announce that two major industry players are on board to support the standard, paving the way for a revolution in content application development.In addition, ANT Software will reveal a repositioning of the company at NAB. The move is designed to capitalise on the company’s existing strengths and help it broaden its reach into the wider digital media market.
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