Who’s in control of connected TV?

Google is the most recent brand to target the connected TV market, with its ‘Google TV’ offering announced earlier this month. The FT featured an interesting review of its hardware solutions this morning, raising the issue of navigation between TV and web services via both the user interface and TV hardware. Do consumers want a computer style keyboard to navigate connected TV services, or would they prefer a more traditional remote control?

One of the first Google-based products to reach the market requires a keyboard to navigate its interface but it’s unlikely that consumers want another piece of technology hardware cluttering up their sitting room when in other areas, technology devices are becoming increasingly streamlined.

Service providers should look to make the convergence of broadcast and broadband media as seamless as possible. This is an area that Dr Rob commented on in a previous blog earlier this year. It’s about quality not quantity, consumers don’t want more choices, they want better choices. As television becomes increasingly interactive, the key is to make navigating the features as simple as possible, to enable the customer to get the most out of their viewing experience.

Service providers prepare for the increasing demand for on demand

On-demand players such as iPlayer and 4OD have enjoyed huge success in the last couple of years; catering to viewers’ increasingly busy lifestyles, on-demand content allows people to watch what they want, when they want. But the growing popularity of broadband delivered TV has led to a large increase in the volume of data traffic and concerns over net neutrality.

This week Alcatel-Lucent Velocix and TalkTalk have been the first to announce that they are developing a new dedicated Content Delivery Network (CDN) ahead of YouView’s launch next year. The CDN built by Alcatel-Lucent Velocix will run over TalkTalk’s existing high speed IP network.

The move by Alcatel-Lucent Velocix and TalkTalk indicates another turning point in how we as an industry are working to address the evolving landscape of TV. Is the roll-out of new CDNs something that all service providers should invest in or is it just a precautionary measure?

Sky kick start new era with 3D TV

Sky today announced the launch of its 3D channel, marking a turning point in the TV viewing experience as 3D is well on the way to becoming a TV staple.

This shows that 3DTV is not just a flash in the pan and it’s now a force to be reckoned with. It has made the leap from the Big Screen into our living rooms transforming TV viewing for the future. However, whilst the 3D TV experience is impressive, it’s still a fairly expensive technology and viewers might need some convincing before they’re prepared to invest.

Recent research from Deloitte shows that only two per cent of British consumers plan to buy a 3D TV in the near future. And many viewers will have recently bought a new TV surrounding the HD TV hype.

In order to convert the mass market, content is key. And with promises to broadcast 14 hours a day in 3D, Sky are clearly in a strong position to kick start this new TV era. With TV fast gaining pace with the technologies of the Big Screen, the way is paved for an all encompassing viewing experience.

Digital killed the video star

The Institute of Engineering and Technology announced the results of a new survey today, which indicates that vinyl, film and video tape are in decline, as British households become dedicated to digital.

We don’t think that the death of vinyl, film and video tape is something that should be wept. A new and exciting entertainment era is emerging, with television at the heart. The TV is no longer just a box in the living room that plays out programmes dictated by the broadcaster. Today’s TV experience is an opportunity to interact with an explosion of content created for the digital world. Viewers can shape their own viewing experience – whether through video-on-demand and catch up TV services, red-button features or unseen DVD style extras such as behind the scenes footage.

The traditional passive experience of TV viewing is evolving to an interactive experience, with an increasing number of online applications converging onto our TV sets and the inclusion of services such as the BBC iPlayer and Sky Player. The combination of traditional broadcast viewing mixed with new on-demand web based TV services means the possibilities for consumers are endless. What would you like to see on your TV Set-top box or iDTV?

Project Canvas announces ‘YouView’

This week Project Canvas marked the next phase in its development, announcing the brand name for its connected TV offering. ‘YouView’ will be a free-to-air service and will launch in H1 next year, delivering viewers digital TV, on-demand services and internet content.

YouView set-top boxes are set to include a variety of services including: a programme search function, a Personal Video Recorder (PVR) and an applications store.

The current Project Director Richard Halton has now been appointed as Chief Executive Officer and will be working with Chairman Kip Meek. Unsurprisingly, the news has drawn a fair bit of attention in the press, with Halton stating that the service will “change the way we watch TV for ever”. A slick video has been added to the homepage of the new YouView website, click here to watch it.

3D of old

3D was by far the biggest topic at IBC in 2009. However, this year the topic doesn't seem to have moved on much. Whilst there are plenty of 3D demos around the show, there isn’t anything new that blows you away.

The World Cup matches obviously make a debut, with the company logos and team sheets working well in 3D graphics. Yet, when the game kicks off, the 3D element is a distraction. It seems the best example to date is the U2 concert, which has been rolled out again for the show.

The point with 3D is that it won’t replace everyday viewing. It will work spectacularly well for elements of our viewing consumption. It is much more likely that we’ll be getting our glasses out twice a week, rather than every day.

HbbTV playing out at IBC

Day 2 of IBC was a busy one once again. I’ve had little time to stray away from the ANT stand in hall 5 and have seen a host of companies supporting the HbbTV Standard. It was IBC 2009 where we first demonstrated a couple of HbbTV implementations on the EBU Stand, in the space of 12 months the initiative has progressed at an impressive pace with services already live in Germany.

This year at the ETSI booth in Hall 2 the first French HbbTV services are being demonstrated – marking another important milestone for the standard. If you’re at the show I recommend you take a look for yourself, the demonstration can be found at stand number 2.C29.

BBC iPlayer news at IBC 10

Greetings from Amsterdam! We’re excited to be at IBC once again, I’m pleased to report that the show floor is already buzzing. We’re keen to hear the big announcements as the show develops. But first, here’s one of our own:

The ANT Galio Platform now supports BBC iPlayer. We believe its availability on a device agnostic TV software platform is an important milestone for set-top box (STB) and connected TV manufacturers, as the TV industry strives to deliver more PC style catch-up video services.

We’re committed to giving consumers greater choice and improving the TV experience and this just one area where we are developing future functionality.

We’ll continue to update you on all IBC goings on and if you’re at the show yourself come down to stand 5.A03 – we would love to see you.

Skipping by the TV ads

Time shifted viewing has been on the cards since digital video recorders were invented with a fast forward button. So it’s unlikely to come as a surprise that time shifted viewing has more than tripled since 2006, from 1.7% to 5.9%, largely due to the growing use of DVRs such as Sky+ and Freeview+.

For the advertising industry, alarming figures are emerging - almost 90% of people skip through the adverts when watching recorded programmes. Despite this, Screen Digest upgraded its TV advertising forecast in March, predicting a 4.6 per cent year-on-year growth in the UK TV ad market during 2010.

So, why the contrast? TV commercials won’t die; they just need to get smarter. Shortening the length of the advert to adapt to the dwindling attention span should be the first port of call. And recognising that a good advert won’t just be watched on a TV screen. Think social - how can the advert appeal to networking sites and spark a viral phenomenon?

There is no doubt that the debate over the value of TV commercials will intensify as the digital television market expands. But, the simple fact is most of us can recall our favourite and most memorable TV commercials. What is yours?

Media content is king

According to a new report by Ofcom, “the average Briton spends almost half their waking life using media and communications”. This illustrates the huge influx of new media technologies that have been made available over the last few years. With each one making demands on the consumer’s time, multitasking has become a necessity in order to keep up. The report shows that people consume nearly nine hours of media and communications by using several devices at once, with television being the device people dedicate the most time to.

One of the reasons that television has maintained its popularity is that the medium has responded to evolving consumer behaviour. Popular TV services such as VOD, combined with the emergence of connected portals delivering additional content, have ensured that the TV remains the central point for consumption of digital media in the home. And, this is a role that it will maintain as TV continues to evolve to include internet access and social media applications.

This desire for more than just broadcast TV is supported by the Ofcom research, which highlights that consumers want to access and consume an increasing amount of digital media from a range of devices.

Hybrid TV over 3DTV

A recent survey from Nielsen has shown that internet connected TV is a higher priority for consumers than 3DTV. 22 per cent of those asked said that they had a broadband-enabled TV set-top box (STB) or intended to buy one, whereas only 12 per cent own or have plans to purchase a 3DTV in the next year.

This demonstrates that consumers clearly have an appetite for on-demand services, that can be accessed through walled gardens and portals on Connected TV’s and set-top boxes.

That said, it’s important to remember that 3DTV is still in the early stages, with the first 3D TV sets only available recently. Sky has already shown some of its football matches in 3D this year and with an increasing number of blockbusters being filmed in 3D, it is likely that it will continue to rise in popularity. But is there enough 3D content available to satisfy demand? As the survey shows, it is the TV content not the TV technology that consumers crave.

Award track for our HbbTV platform

We’re delighted that our ANT Galio HbbTV Platform has been shortlisted for the ‘Best interactive TV technology or application’ category at the Cable & Satellite International awards.

The ANT Galio HbbTV Platform enables device manufacturers and service providers to develop and deploy HbbTV (Hybrid Broadcast Broadband TV) related applications and services to the home. Since its launch in September 2009 it has been licensed by a number of leading set-top box manufacturers, including CreNova, Humax, INTEK Digital, Kaonmedia, Kathrein, TechnoTrend Görler and Topfield.

We’re looking forward to attending the awards ceremony at IBC, which will take place on Friday 10th September from 6 to 7.30pm.

Connected-TV catches up in France

A new report from Nouveaux Paysages Audiovisuels Conseil (NPAC) has shown that more than a quarter of TV sets in France will be internet-enabled by 2012. Only 5% of TV sets currently have the ability to connect to the internet but this is expected to grow to 14% in 2011 and then 28% by 2012.

This growth is expected to be reflected globally, NPAC has predicted that by 2014 59% of TV sets will be connected to the internet. This growth is driven by increased viewer demand for access to both broadcast and online content via one centralised experience. The TV provides an ideal channel for these sources of rich media content, bringing on-demand and interactive content straight to the viewer in their living room.

The report also states that the “biggest winners with the arrival of connected TV will [be] non-linear services, like VOD and catch-up TV”. It is essential that broadcasters provide viewers with access to this ‘must have’ content, as this is what attracts and retains subscribers. But the presentation and delivery of the combination of online and broadcast services remains vital, merging the two into one seamless experience, is the key to unlocking the TV experience of the future.

Set-top box switchover

A new report published by IMS research this week shows that 200 million set-top boxes (STBs) were shipped during 2009, an increase of 50 million from the previous year.

This has been partly attributed to the analogue switch-off in the US. Although the report suggests that potential growth has been inhibited by the credit crunch and a decrease in disposable income people have available to invest in new technologies.

Sales are expected to continue to increase globally in 2010, with digital cable and satellite projects to roll out in both China and Europe. We also expect to see an increase in sales here in the UK with the digital switchover fast approaching, as we saw last week May was the first month on record that no analogue TV sets were sold in Britain.

As consumers increasingly demand more from their set-top box than just traditional broadcast content, device manufacturers must rise to the challenge to deliver new, applications and services to stand out in a crowded market. Content is of course key, but must be combined with a powerful underlying platform to deliver the new services. The user interface (UI) will need to evolve in tandem with this growth. Simplicity is vital for the new, converged UI in order for viewers to easily navigate this wealth of new content.

The Digital Age

It was reported this week that May was the first month on record that no analogue TV sets were sold in Britain. The traditional TV format is fading out, as the UK digital TV switchover in 2012 fast approaches.

The rise of Digital TV with additional channels, HD, a variety of STB functionality and the imminent arrival of 3D TV means the consumer has never had so many choices. The switch to digital also provides viewers with a wealth of new content. The number of digital TV channels available through cable, satellite, Terrestrial, IP and hybrid STBs continues to grow. Add to that the on-demand content and you’re bound to find something you want to watch!

HbbTV specification approved by ETSI

The HbbTV (Hybrid Broadcast Broadband TV) initiative announced two major milestone results today. Firstly Version 1.1.1 of its open standards platform, has now been approved by European standards agency, ETSI (listed as ETSI TS 102 796).

Secondly, the consortium’s membership charter, covering all areas from operational framework to membership policies, has now been signed by all founding members. This signals the formal establishment of the HbbTV consortium and will open HbbTV membership, enabling new participants to actively contribute to the development of the specification.

HbbTV is a pan-European initiative aimed at harmonising broadcast and broadband content through connected TVs and STBs. As a founding member, ANT has been dedicated to the development of HbbTV so we are especially pleased to see it reach these milestones and the continued support from across the industry.

BBC Trust Approves Project Canvas

This week the BBC Trust gave final approval for the BBC to participate in Project Canvas.

Project Canvas aims to build an internet-connected TV platform, which will allow users to access on demand content as well as traditional broadcast content from the likes of ITV, Channel 4 and Five. It has also attracted support from ISPs BT and Talk Talk as well as communications infrastructure provider, Arqiva. It has been suggested that it may be marketed as ‘YouView’.

One of the main conditions of the BBC’s participation in the project is that the consortium must publish its ‘open’ technical specification within the next 20 days. Further details of the conditions can be found here.

Channel Four – a digital TV fairytale

The story that’s caught my eye this week is a report on how digital TV services are driving profit for ‘traditional’ broadcaster Channel Four.

After a tough financial year, the TV giant is attributing a small turn in profit to the growth of its digital programming schedule. This, for me, is a reflection of the real progress being made in evolving the TV viewing experience, as many flagship broadcasters here in the UK begin to turn the spotlight on digital services, and examine the real commercial value they could bring.

So, why have Channel Four’s digital TV services been so successful? With so many digital TV channels on offer today, consumers can become lost for choice. With its staple diet of popular programmes such as Hollyoaks and Skins, plus iconic sitcoms like Friends, E4 and E4+1 provide viewers with easy option viewing, knowing they’ll almost always find something they like. And, as on demand services continues to gather pace, the launch of 4od means that viewers can watch their favourite soap or get their Big Brother house fix, any time they like. Nicely done.

Whether it is factories in Bangladesh being asked to stop work to ensure there’s enough electricity for people to watch World Cup football on TV, or thousands of
British HD viewers complaining after an advert interrupted England’s first goal; the football viewing experience is firmly under the spot light.

While weekend matches are attracting crowds in the pubs, day time matches are tempting office workers to seek their football fix online. The online picture quality is pretty good and traffic to the top news websites peaked during the Mexico v South Africa game with 12.1 million visitors per minute. And, there are new TV viewing records being set. ITV said 20.1million tuned into the England/USA game (its highest viewing figures for four years).

So, what are we missing – apart from a win from our first game? Maybe, a pair of glasses and the next match in 3D. Sky has already started to screen some English football matches in 3D. But, what would a 3D viewing experience do for the World Cup? Let’s hope we find out in 2014.

First Ruling for On-Demand Advertising

There was an interesting ruling from the ASA (Advertising Standards Authority) last month, when it was revealed that young children had been able to view an inappropriate advert when watching The X-Factor on ITV’s VOD service. The ruling stated that "adequate steps [were] not taken" to ensure that children did not see an advert which had been booked for post-9pm viewing.

This highlights the need for a different approach from broadcasters when distributing on-demand content. While a programme such as The X-Factor doesn’t require an on-screen warning when viewed on-demand, the adverts booked might.