How real is the death of linear TV?

With the growth of PVR devices and the increased use of on-demand services, the death of linear TV has been widely predicted for several years. These predictions seem to ring increasingly hollow, however. Recent research from the IHS Screen Digest TV Intelligence Service predicts that by 2015, non-linear content will still account for only 15 per cent of people’s viewing time in the USA. This is in line with several other recent surveys indicating that linear TV is still very popular with consumers and likely to remain so.

The digital switchover and the increased choice it offers, combined with the growth of HD and 3D content both play a part in this – even with fast broadband connections, reliable on-demand delivery of HD content still has a number of scalability issues to address. Another important factor is the effort required to find something suitable to watch: people who are in the mood to watch TV don’t like working for it.

Over time, the growth of high-speed broadband and innovations in user interfaces will undoubtedly improve the take-up of non-linear content. We can already see this beginning with Virgin Media’s Tivo service, where 25 per cent of all viewing is originating from search or other discovery mechanisms rather than from the EPG. As more people connect the different devices in their homes to share media, this will also encourage the consumption of non-linear content as the concept of finding content outside the home merges with finding content inside the home. Growing use of tablets and smartphones as companion devices for viewing content only drives this further: our recent announcement of ANT Galio Move as a companion device solution for Galio-enabled platforms shows that this is something we believe will be a major part of the way people consume content in the future.

Without a doubt, linear content still has the edge for viewers in terms of convenience, and this is a powerful force to overcome. On-demand content providers will make inroads, but “more of the same” will not be enough to tip the balance.

By Steve Morris

ANT brings ‘TV everywhere’ experience to your home

Today we’re really excited to announce the launch of our new companion device functionality, ANT Galio Move. ANT Galio Move allows consumers to take their TV experience beyond the living room, by streaming live and recorded content directly from the STB or TV via Wi-Fi to a companion device anywhere in the home. Users can also manage recordings, view the EPG and search for additional programme information, all without interrupting the main TV experience.

Industry analysts recently stated that 70 per cent of device owners use them whilst watching TV; we’ve developed ANT Galio Move in response to this growing demand for a ‘TV everywhere’ experience.

ANT Galio Move supports the development of new business opportunities for STB and TV vendors by introducing application sales and advertising revenues. For broadcasters and operators it enables the delivery of additional valuable content direct to the companion device, signalled from a live broadcast stream.

We will be demonstrating ANT Galio Move for the first time at this year’s IBC show in Amsterdam, 9 -13 September 2011. So come along and visit us in Hall 4, Stand Number 4.C98.

Gearing up for IBC 2011

IBC 2011 is just around the corner and free registration for the event closes at the end of the day, so if you haven’t already, it’s time to register here.

ANT will be exhibiting in Hall 4, Stand Number 4.C98. We’ll be showing an exclusive demonstration of a brand new product as well as a live demonstration of the ANT Galio HbbTV Platform. Watch this space for more information…

We’re keen to discuss the latest hot topics in the broadcast industry and the future of the connected home. We’ll be there from the 9th – 13th so come and visit the stand and say hello.

We’ll be updating the blog throughout the show so let us know your comments and what your show highlights were.

Connected TV: early insight from Virgin Media in changing consumer habits

Connected televisions are changing not only viewing habits but how we interact with televisions.

A report issued last week by Virgin Media gives insight into how consumer viewing habits are changing to embrace connected television.

Consumers are exploring new ways of finding the programme that they want to watch and are using apps to engage with television content according to Virgin Media.

Users are discovering programme content via search rather than from the Electronic Programme Guide (EPG) and almost 80 per cent of all TiVo set-top boxes were used to access an app and, on average, each box launched apps 4.5 times a week.

Enabling viewers to access content via search that would otherwise be buried down the EPG increases the audience for content that is popular via word-of-mouth.

The Virgin Media Entertainment Index is based on the viewing habits its 50,000 TiVo customers.

Across its entire subscriber base Virgin media said that customers made 484 million on demand views in the first half of 2011 – an increase of 19 per cent on the same period last year.