Microsoft Opens Up

Microsoft has released the Beta version of its Mediaroom Presentation Framework. The company has made it available to nearly 150 businesses worldwide enabling operators to design their own IPTV-based services applications either directly or through third parties.

Microsoft has finally realised that opening up to third party developers is important in helping to move the industry forward. The company has taken a lot of stick from industry competitors in the past regarding the closed nature of its Mediaroom IPTV solution. However, this latest move is great news for operators, vendors and content developers alike. Open standards are critical in helping service providers deliver the next wave of innovative TV applications.

ANT has been advocating the important of standards for IPTV for some time and is an active member of the Open IPTV Forum. Richard Baker, Executive VP of Sales and Marketing at ANT, talks about it at length in a recent interview with Tracy Swedlow for Interactivetvtoday.com.

Is the Long Tail the wrong tail in IPTV?

This week, the National Association of Recording Merchandisers (NARM) convention took place in San Francisco, where the impact of digital media on the music industry was the focus. The group, which represents music retailers, including record stores and e-tailers, discussed how trends such as file sharing and the rise in the power of the consumer has changed the way the general public consumes content. Initiatives such as Radiohead’s album ‘giveaway’ last year and Coldplay’s recent fee downloadable single has showed that free downloadable content can work side-by-side with traditional retail methods.

In relation to IPTV, it was highlighted on the Telecom View website that the industry will not really become mainstream unless distributors and marketers include the channel as a tactic rather than something to fight against, much like the music industry has (to some extent). Therefore, distributors would release content via video-on-demand services at the same time as DVDs – rather than viewing the medium as an afterthought. Blockbusters will continue to be the main attraction for viewers. However, we think that the main strength of IPTV is its almost unlimited capacity. Storing content for niche, micro audiences is key and high volume of downloads for this type of media will result in the success of IPTV, not the huge number of downloads for the latest Harry Potter movie. It’s often easy to forget that IPTV can be much more than ‘regular TV on the PC’. The technology can allow us to interact with programmes in a variety of ways never seen before.