Friday, 29 October 2010

Who’s in control of connected TV?

Google is the most recent brand to target the connected TV market, with its ‘Google TV’ offering announced earlier this month. The FT featured an interesting review of its hardware solutions this morning, raising the issue of navigation between TV and web services via both the user interface and TV hardware. Do consumers want a computer style keyboard to navigate connected TV services, or would they prefer a more traditional remote control?

One of the first Google-based products to reach the market requires a keyboard to navigate its interface but it’s unlikely that consumers want another piece of technology hardware cluttering up their sitting room when in other areas, technology devices are becoming increasingly streamlined.

Service providers should look to make the convergence of broadcast and broadband media as seamless as possible. This is an area that Dr Rob commented on in a previous blog earlier this year. It’s about quality not quantity, consumers don’t want more choices, they want better choices. As television becomes increasingly interactive, the key is to make navigating the features as simple as possible, to enable the customer to get the most out of their viewing experience.

Thursday, 28 October 2010

Service providers prepare for the increasing demand for on demand

On-demand players such as iPlayer and 4OD have enjoyed huge success in the last couple of years; catering to viewers’ increasingly busy lifestyles, on-demand content allows people to watch what they want, when they want. But the growing popularity of broadband delivered TV has led to a large increase in the volume of data traffic and concerns over net neutrality.

This week Alcatel-Lucent Velocix and TalkTalk have been the first to announce that they are developing a new dedicated Content Delivery Network (CDN) ahead of YouView’s launch next year. The CDN built by Alcatel-Lucent Velocix will run over TalkTalk’s existing high speed IP network.

The move by Alcatel-Lucent Velocix and TalkTalk indicates another turning point in how we as an industry are working to address the evolving landscape of TV. Is the roll-out of new CDNs something that all service providers should invest in or is it just a precautionary measure?

Friday, 1 October 2010

Sky kick start new era with 3D TV

Sky today announced the launch of its 3D channel
, marking a turning point in the TV viewing experience as 3D is well on the way to becoming a TV staple.

This shows that 3DTV is not just a flash in the pan and it’s now a force to be reckoned with. It has made the leap from the Big Screen into our living rooms transforming TV viewing for the future. However, whilst the 3D TV experience is impressive, it’s still a fairly expensive technology and viewers might need some convincing before they’re prepared to invest.

Recent research from Deloitte shows that only two per cent of British consumers plan to buy a 3D TV in the near future. And many viewers will have recently bought a new TV surrounding the HD TV hype.

In order to convert the mass market, content is key. And with promises to broadcast 14 hours a day in 3D, Sky are clearly in a strong position to kick start this new TV era. With TV fast gaining pace with the technologies of the Big Screen, the way is paved for an all encompassing viewing experience.